Louis Vuitton has unveiled eight new high jewelry pieces, further elevating its Pure V collection with a modern twist on its iconic V motif. This new release pays tribute to the avant-garde spirit of the brand’s history.
Gaston-Louis Vuitton, a key figure in the 1925 Decorative Arts Exhibition in Paris, was a passionate admirer of the Art Deco movement. His window displays, characterized by sleek lines and geometric shapes, reflected the visual essence of his personal monogram – a three-color V. This abstract style, symbolizing optimism and a bold future, became a defining element in the brand’s design philosophy.
Since 2014, every piece in the Louis Vuitton Acte V High Jewelry collection has featured the V designed by Gaston-Louis Vuitton during the Art Deco era. In 2021, the Pure V collection brought a new dimension to this heritage, using white gold and diamonds to create a modern take on this design legacy. In 2025, the collection takes another step forward, introducing the iconic Monogram in a new and creative light.
The eight new creations showcase a combination of boldness and elegance, celebrating the power of a design rooted in modernism. These pieces feature a stunning array of diamonds, with gemstones creating a dazzling effect that emphasizes the three-dimensionality of the V motif. The design seems to defy perspective, as the capital V flows across necklaces, bracelets, earrings, and rings.
The collection’s graphic structure is carefully crafted to highlight precision and balance. On necklaces and bracelets, the V motif is accentuated by pyramids, drawing attention to a central V ornament, with baguette-cut diamonds enhancing its allure. This intricate latticework, made of lines, triangles, and pyramids, is not only visually striking but also flexible, allowing for a fluid design that enhances the overall movement and energy of the pieces.
The new high jewelry creations are enhanced by invisible clasps, further elevating the sophistication of the necklaces and bracelets. Each piece reflects Louis Vuitton’s commitment to impeccable craftsmanship, offering a fresh expression of the brand’s creativity, aesthetic vision, and expertise in high jewelry.
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