Gold prices surged to a historic high of $3,237.98 per ounce by the end of the week, driven by growing trade tensions between the United States and China. A weaker US dollar and rising demand for safe-haven assets have further fueled the climb.
This sharp increase has brought strong gains to both jewellery and bullion retailers. Consumers and investors are turning to gold to find security in an uncertain economic climate.
Jewellery Seen as Both Style and Investment
The UK jewellery market is growing rapidly. By 2030, it is expected to reach $7.76 billion in revenue, with a steady annual growth rate of 5.1% from 2025.
More consumers now see gold jewellery as more than just decoration. It is also seen as a stable and tangible investment.
Sustainability is becoming a key factor in buying choices. Pieces made from recycled materials and responsibly mined gemstones are becoming more popular. Buyers are increasingly choosing eco-friendly options.
Bullion Retailers Meet Growing Interest
Bullion dealers are adjusting to meet rising demand. They are offering a wider variety of products to attract both experienced investors and first-time buyers.
Fractional gold coins and digital buying platforms are making it easier for more people to invest in gold.
Analysts have updated their forecasts, expecting gold to stay above $3,000 per ounce for the rest of 2025. They predict that gold will remain a preferred safe-haven asset.
Still, the UK is facing challenges in supply. A large amount of gold has been moved to New York ahead of possible trade tariffs. This shift has created a shortage in London. Investors are experiencing delays when trying to access their holdings.
Retailers Adjust to a Changing Market
Jewellery retailers are adjusting their strategies. Many mid-range jewellers are now targeting the luxury market. They are focusing on exclusive experiences, such as custom-made pieces and private auctions.
This approach appeals to clients who are less affected by inflation and more interested in rare, high-value items.
With continued economic uncertainty, demand for gold in both jewellery and bullion is expected to remain strong. Retailers who adapt quickly to changing consumer preferences and global market shifts will likely succeed.
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