As the calendar marches toward 2024, prospective brides and grooms-to-be are eyeing engagement ring styles that reflect their unique tastes and preferences. A recent analysis employing Pinterest Trends over a six-month period offers a glimpse into the emerging engagement ring trends set to captivate the hearts of many.
From April 4th to September 26th, certain search terms have shown a significant increase in popularity, giving us a sneak peek into the future of engagement ring styles. “Silver engagement rings” have surged in interest, marking a remarkable 100% increase. Close on its heels, the “radiant engagement ring” has seen a substantial 92% increase in searches. The allure of the past is evident, with “vintage engagement rings” enjoying an 82% rise in searches. Meanwhile, “gemstone engagement rings” and “princess cut engagement rings” have experienced more moderate increases of 45% and 34%, respectively.
When it comes to the color of the band, “silver” appears to be the hue of choice, with an astounding 100% increase in searches over the past six months.
As for the cuts, “radiant” and “princess” are poised to reign supreme in 2024, boasting respective search increases of 92% and 34%. Notably, these trends may not be limited to traditional white diamonds, as it appears that gemstones will eclipse the popularity of their colorless counterparts.
In terms of style, 2024 promises to be a year for vintage enthusiasts, as “vintage engagement rings” are set to take center stage, with an 82% increase in searches over the past six months.
However, not all cuts and styles are riding this wave of popularity. The pear cut, in particular, has seen a substantial decline, with a -33% drop in search interest during the same six-month period.
Traditionalists might be surprised to learn that the classic solitaire-style engagement ring has experienced a decline, with a -5% decrease in searches over the past six months. Similarly, “cushion cut engagement rings” have seen a -5% decrease, while the “marquise engagement ring” has encountered a -2.5% dip.
Aimee Howlett, spokesperson for Diamonds Factory, offered insights into these trends, noting, “As we approach Q4 of this year, we have definitely seen an increase in requests for Radiants, primarily the elongated rectangular versions, compared to some of the squarer ones, and similarly so with silver engagement rings.” She added, “Rather than silver metal, we’ve seen people opting for silver-colored products such as white gold and platinum. So these are both trends that I can definitely see continuing to grow as we move into 2024.”
Howlett stressed that while trends provide a helpful starting point, it’s essential to choose a ring that aligns with one’s partner’s preferences. She also highlighted the growing popularity of bespoke and made-to-order rings and the appeal of lab-created diamonds, which offer excellent value for those seeking more budget-friendly options.
As 2024 approaches, the engagement ring landscape is set to be as diverse and unique as the couples who choose to embark on this beautiful journey of love and commitment.
