Home News Taylor Swift and Rihanna Spark a Trend with Ethical Tennis Jewelry: A Royal-Approved Affair

Taylor Swift and Rihanna Spark a Trend with Ethical Tennis Jewelry: A Royal-Approved Affair

by Madonna

As a trend-spotter, my role is to keep a keen eye on emerging fashion movements, and one trend that’s making waves, particularly in the celebrity sphere, is the resurgence of tennis jewelry. A-listers such as Taylor Swift and Rihanna have consistently showcased strands of diamonds or other gemstones in recent months, contributing to the growing interest in diamond tennis jewelry throughout 2023. This trend is expected to hold its ground firmly in 2024. While tennis necklaces and bracelets are not groundbreaking, a contemporary twist has surfaced, leaning away from conventional diamonds towards ethically sourced stones.

The shift towards ethically sourced stones is evident in the surge of interest in “lab-grown diamond tennis necklaces” and bracelets, as highlighted in Google’s 2023 holiday report. Over the past 12 months, searches for these sustainable options have doubled, reflecting a growing consciousness about the environmental and ethical implications of traditional diamond mining practices. As an e-commerce expert, I find this trend unsurprising. Sustainable, ethical options not only align with moral values but also offer affordability, allowing consumers to acquire clearer, brighter, and larger stones without breaking the bank.

According to Brilliant Earth, a renowned diamond retailer, there is no visible difference between natural diamonds and lab-grown diamonds to the naked eye. This knowledge becomes particularly relevant when seeking to emulate the style of celebrities like Taylor Swift and Rihanna, who often sport elaborate diamond tennis pieces. While Cartier diamond strands may be out of reach for many, a lab-grown tennis bracelet or necklace can offer a similar aesthetic without the hefty price tag.

Take, for instance, the Peace Jewelers 14K White Gold, 3 to 10 Carat Weight, Cultured Diamond Tennis Bracelet, akin to the one Taylor Swift wore to support her boyfriend Travis Kelce at a recent Kansas City Chiefs game. Similarly, Rihanna has embraced a more casual approach, donning a crystal choker for various occasions in NYC, demonstrating the versatility of this jewelry trend.

Even Meghan Markle, known for her chic yet laid-back style, paired a diamond bracelet, gifted by King Charles, with a casual outfit. Celebrities are not limiting the allure of tennis jewelry to everyday wear; the pieces also shine at formal events. Anne Hathaway, for instance, sported a spiral stack of diamond tennis bracelets at last month’s CFDA Fashion Awards.

While some celebrities opt for literal royal jewels or high-end brands like Bulgari, the availability of more affordable options allows enthusiasts to capture the aesthetic without compromising on style. Taylor Swift, for instance, has been spotted multiple times wearing cultivated diamond tennis pieces, including earrings she wore to a Chiefs game.

Fashion experts unanimously declare tennis necklaces as the “it” jewelry of the moment, and the sight of glamorous women, from Rihanna strolling downtown to Meghan, Duchess of Sussex donning a gift from her father-in-law, only solidifies this trend. To embrace this burgeoning jewelry trend of 2024, explore the curated collection below, featuring timeless diamond styles that promise to make the upcoming holiday season truly special.

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