In a significant move towards accessibility and sustainability, Mejuri, the beloved jewelry brand known for its egalitarian and versatile designs, has introduced a lab-grown diamond collection. Noura Sakkijha, the co-founder of Mejuri, established the brand with a vision to create fine jewelry that caters to everyone at approachable prices. Over the past decade, Mejuri has expanded its offerings to include stones, mens, and fine jewelry, with the latest addition being the lab-grown diamond collection.
The decision to venture into lab-grown diamonds aligns with Mejuri’s commitment to making high-quality diamonds, especially larger-sized stones, more accessible to customers without compromising sustainability efforts. The collection will feature classic styles such as tennis bracelets and necklaces, stud earrings, and solitaire pieces. Notably, each of the twelve lab-grown diamond pieces offers the opportunity for double the carat weight compared to their natural diamond counterparts.
Noura Sakkijha expressed excitement about the lab-grown diamond collection, citing the overwhelming response to their lab-grown sapphires. The introduction of lab-grown diamonds reflects a broader trend in the jewelry market, with an increasing number of brands, ranging from traditional to disruptive newcomers, embracing manufactured stones. This trend not only offers consumers a more extensive range of choices but also provides an option for acquiring larger stones at a comparatively smaller price tag.
Despite the provenance of the diamonds, Mejuri believes in maintaining the timeless quality of diamond jewelry, emphasizing its ease of styling with any look. The lab-grown diamond collection represents a thoughtful step forward, combining accessibility, sustainability, and enduring style. Sakkijha personally highlighted her favorite piece from the launch, the tennis necklace, expressing how versatile it is, seamlessly complementing both casual and formal attire. The introduction of lab-grown diamonds marks another stride for Mejuri in redefining the landscape of contemporary jewelry.
