In a daring departure from a thriving 14-year career in advertising, Milka Karaağaçlı Ince embarked on a new path during the global upheaval of the 2009 financial crisis. Contrary to the prevailing challenges, she took a bold step into the gold industry, giving rise to the distinctive jewelry brand, Kismet by Milka. Fast forward to 2020, and the brand celebrated a decade of success with the inauguration of a flagship store at Zorlu Center.
International Triumphs
Kismet by Milka’s influence now extends across 21 countries, a testament to Ince’s visionary leadership and unwavering determination. Setting itself apart from conventional jewelry design, the brand draws inspiration from street culture and prioritizes everyday wearability, challenging the norms of traditional, heavy jewelry. In a country steeped in jewelry craftsmanship like Turkey, Ince’s unconventional approach has reshaped perceptions of jewelry not only within Turkey but also on the global stage.
Everyday Elegance Redefined
The brand’s ethos revolves around making jewelry an integral part of daily fashion, a concept initially unfamiliar in a nation renowned for its traditional jewelers. Yet, Ince’s forward-thinking vision has successfully transformed how jewelry is perceived, both in Turkey and beyond. Kismet by Milka stands as a symbol of everyday elegance, breaking free from the confines of special occasions.
Celebrities and Global Recognition
Elevating the brand to even greater heights, Kismet by Milka boasts endorsements from influential figures like Meghan, Duchess of Sussex, Madonna, Rihanna, and Beyoncé. The presence of these high-profile personalities adorned in Kismet by Milka’s designs has undoubtedly played a pivotal role in catapulting the brand to international acclaim.
Reflecting Personal Attributes in Brand Philosophy
Milka Karaağaçlı Ince’s personal characteristics — fearlessness, confidence, resilience, creativity, and non-conformity — are intricately woven into the fabric of Kismet by Milka’s philosophy. Despite its phenomenal growth and global success, the brand has managed to preserve its original essence. Each piece crafted by Kismet by Milka narrates a distinctive story, resonating with a diverse global audience and setting the brand apart in a sea of competitors.
