AUSTIN, Texas — Yellow Rose by Kendra Scott proudly announces its inaugural collaboration with global denim brand Wrangler®, marking the launch of a limited-edition collection. The Wrangler x Yellow Rose by Kendra Scott collection seamlessly blends Kendra Scott’s signature silhouettes and gemstones with Wrangler’s authentic Western denim. Breaking new ground, this collaboration introduces both jewelry and apparel, marking a milestone for the Yellow Rose by Kendra Scott brand. The collection pays homage to ranch culture, the Southwest’s natural environment, and the spirit of hardworking individuals.
The exclusive collection, designed to celebrate Kendra Scott’s Texas roots and Wrangler’s Western wear legacy, incorporates turquoise embellishments and embroidered rose motifs. Tailored to appeal to a diverse audience, from urban cowgirls to seasoned ranch hands, the collaboration comprises a range of jewelry pieces, including necklaces, earrings, a signature bracelet, and ring. Complementing these are thirteen apparel items, featuring shirts, jackets, denim, and more. The collection’s polished and classic cowgirl aesthetic encourages mixing and matching for complete rodeo-ready looks.
Founder, Executive Chairwoman, and Chief Creative Officer of Kendra Scott, Kendra Scott herself expressed her excitement for the collaboration, stating, “My heart feels most at home on the ranch, and there’s nothing that suits ranch life better than Wrangler. I’m so happy to be bringing the iconic look and feel of Wrangler to Yellow Rose by Kendra Scott in a collaboration that helps celebrate the spirit of the American West.”
The collaboration seamlessly melds custom Kendra Scott silhouettes and stones with distinctive Wrangler designs, presenting a chic and timeless elegance. Among the standout pieces is the Wrangler x Yellow Rose by Kendra Scott Elisa Multi Strand Necklace, a bestseller vertically set with inlaid details. Apparel items like the Wrangler x Yellow Rose by Kendra Scott 70’s Fitted Blazer and Wrangler x Yellow Rose by Kendra Scott Trucker Jacket showcase a blend of nostalgic styles and refined looks, featuring jeweled hardware and bold colors.
In a gesture to support the Western lifestyle and its enthusiasts, Kendra Scott will donate 20% of the purchase price from the Wrangler x Yellow Rose by Kendra Scott Elaina Corded Bracelet to the Kendra Scott Foundation (KSF). The donation will be directed to the National FFA Organization, aligning with KSF’s mission. Additionally, Wrangler will contribute $10,000 to the National FFA to fund scholarships in connection with this collaboration.
The limited-edition collaboration jewelry will be available at kendrascott.com and all Kendra Scott stores. The apparel collection will be accessible at kendrascott.com, Kendra Scott stores at Fort Worth, San Antonio, Houston, and Austin rodeos, select Yellow Rose by Kendra Scott outlets, and wrangler.com. Wrangler’s two flagship stores in the Fort Worth Stockyards and Greensboro, NC, will also carry the collection.
About Yellow Rose by Kendra Scott
Yellow Rose by Kendra Scott is an extension of the Kendra Scott brand, inspired by Kendra Scott’s love for her Texas family ranch and its connection, tranquility, and adventure. This modern brand celebrates the rich ranch culture of the American Southwest through jewelry, apparel, and home goods. Named after the golden-hued roses of Texas, Yellow Rose by Kendra Scott brings the joyful style for which the Kendra Scott brand is known to its customers.
About Kendra Scott
Founded in 2002 by Kendra Scott, Kendra Scott LLC is recognized for its design and material innovation, use of color, and signature shapes. The brand offers Fashion, Demi-Fine, and Fine Jewelry, watches, engagement rings, home accessories, and a men’s collection, Scott Bros. by Kendra Scott. Committed to “Family, Fashion, and Philanthropy,” the company has donated over $50 million to philanthropic organizations since 2010. With a customer-centric omni-channel approach, Kendra Scott operates a network of 130+ namesake experiential stores, pop-up locations, and wholesale partners globally.
About Wrangler
Wrangler®, part of Kontoor Brands (NYSE: KTB), has been an American style icon for over 75 years. Rooted in the Western lifestyle, Wrangler is dedicated to delivering superior quality and timeless design. Available globally through retail stores, flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, and online, Wrangler’s collections inspire strength and readiness for everyday life.
